RESUME

Creative with 8+ years of experience across soccer digital, social, and experiential work, including roles with three professional clubs and a leading soccer-specific agency. Content strategist and producer, focused on building authentic, community-driven, and visually compelling work 

PROFESSIONAL EXPERIENCE

FOR SOCCER - SAN DIEGO, CA

Senior Manager, Social Strategy (August 2025 – Present)

  • Led work across the Creative Studio team, including direct reports and contractors, on multiple campaigns and projects, setting creative direction and defining project goals, campaign metrics, timelines, and deliverables.

  • Oversee creative budget, manage crews, vendors, and engagement letters.

  • Directed creative strategy and execution for the FIFA World Cup™ 26 NYNJ Host Committee social accounts and campaigns (including Real Fans, Soccer in the City, and City Scenes), becoming the most-followed Host Committee and adding more than 100k followers.

  • Led ideation, pitch development, and execution across client-facing campaigns, helping shape new business opportunities and creative direction across projects including Groundskeepers and Sueño for Allstate through Black Star Soccer and Alianza.

  • Work cross-functionally with business development teams to ideate and develop new business proposals, shaping creative concepts, pitch narratives, and execution plans for client-facing opportunities.

  • Served as lead producer for Verizon’s Next Level campaign, overseeing production across three countries and delivering 15 episodes featuring eight sets of talent for spots airing on CBS and Paramount+ during UEFA Champions League broadcasts.

Manager, Digital & Creative (July 2023 – August 2025)

Led creative, social strategy, and production across multiple campaigns and events. Highlights include:

  • Emirates FA Cup NYC Takeover (2024) and Miami Takeover (2025), including IYKYK tours with Alexis Guerreros and Joe Cole. Miami 2025 was nominated for a Cynopsis Sports Media Award.

  • 2024 BODYARMOR Creators Cup resulting in more than 5M impressions, 50 native social posts, and 100k engagements across all platforms reflecting a 34% increase from the previous year.

  • Powerade From The Ground Up launch campaign with US Soccer & MLS

  • House of Milan kit release for AC Milan and Puma Football

SAN DIEGO LOYAL SC - SAN DIEGO, CA

Social Media Manager (February 2021 – July 2023)

  • Led social media strategy and execution, ensuring consistent brand voice across all platforms; introduced new gameday coverage strategy, increasing in- game Instagram video views by 8x, growing Instagram audience by 42%, and Twitter audience by 18%

  • Collaborated with Club Eleven to tell community-centered soccer stories.

  • Built brand awareness through photography, videography, and social assets.

  • Served as primary photographer and content creator for the USL Academy team (Loyal Select), scaling its following by 10x.

  • Maintained content calendars, coordinated with sales, marketing, communications, and soccer ops.

  • Provided real-time matchday coverage with photo, video, and text content across all platforms.

PORTLAND TIMBERS & PORTLAND THORNS - PORTLAND, OR

Social Media Coordinator (May 2019 – February 2021)

  • Provided pre/post and in-game coverage for both clubs, helping refine brand voice during the Thorns’ rapid growth following the 2019 FIFA Women’s World Cup.

  • Worked with the Creative Director to build storytelling strategy and matchday Instagram creative.

  • Co-led launch of TikTok for both clubs, creating on-brand content leveraging trends to scale growth.

  • Led major social campaigns during the Covid-19 MLS pause, including: Letter from Fans series with Adidas Creators Network, artist-created log slab auction raising $1,200 for local Covid relief, and #PTFCSkills campaign with BODYARMOR, generating more than 1M organic views.

FOREIGN - CHICAGO | SAN DIEGO | NYC | LA

Founder (February 2015 – Present)

  • Hosted six international freestyle competitions (Foreign Jam) featuring world and national champions, with participants from more than 12 countries and over 2,000 unique leads via attendance and registration data capture and over $10k in sponsorship and partnership revenue.

  • Led partnerships and collaborations with Cal South Soccer, CONCACAF, Secret Walls, Geoff Gouveia, and Jozy Altidore.

  • Produced and directed all event creative including competition format, live hosting, & digital content.

  • Launched multiple capsule collections (Home Kit, Away Kit, Forever Foreign with Geoff Gouveia) and co-directed product photography and launch videos.