Foreign is my freestyle soccer brand, built to grow the sport, culture, and community of freestyle soccer in the United States. I lead it across partnerships, events, product, and content, with Foreign Jam as the flagship, an international competition I have organized six times featuring world and national champions from 12+ countries. I have worked with partners including CONCACAF, Secret Walls, Cal South Soccer, Goal Click, Don’t Fall In Love Fest, and Jozy Altidore, while building a trackable community with 2,000+ unique leads through attendance and registration.

The brand also includes capsule drops and creative collaborations, including the Home Kit, Away Kit, and Forever Foreign collection with Geoff Gouveia, with every launch built social-first through photography and video designed to travel across platforms.