FA CUP Miami Takeover
For the Emirates FA Cup Miami Takeover, I led the content strategy and on-the-ground capture plan, building a social-first week around the trophy across sport, culture, and community. We focused on moments built to travel, from cross-sport stops with the Miami Marlins, Inter Miami, and Miami Dolphins to local Miami food, art, and street culture, with the IYKYK tour featuring Joe Cole as a standout part of the content mix. I led the creative and social plan end to end, mapping the story beats, building the shot priorities, and coordinating across talent, partners, and crew to make sure everything was captured and delivered on brand. The campaign was later nominated for a Cynopsis Sports Media Award.
BODYARMOR
For BODYARMOR’s third annual Creators Cup in Miami, I led the content strategy and social execution for a creator-driven 3v3 tournament built to feel native on every platform and profile.
The roster featured elite talent, headlined by Landon Donovan, Tim Howard, and Chad Ochocinco, alongside endemic soccer creators. The plan gave talent real structure without over-producing it by building hype in the lead-up, capturing the best moments and personalities in real time on-site, then extending the story post-event with cutdowns and bespoke creator-led concepts.
The result was 50+ native social posts, 5M+ impressions, and 100K engagements, delivering a 34% year-over-year increase across platforms.
GENERATION ADIDAS
Led creative direction and production for the Generation Adidas shoot in Bradenton during MLS NEXT Fest, developing two distinct sets with their own look and feel and overseeing end-to-end delivery across hero videos, player spotlights, and final still assets.
FA CUP NYC Takeover
For the Emirates FA Cup NYC Takeover, I led the creative strategy, production, and social execution, building a social-first content plan around the trophy tour, sold-out watch parties, and a youth clinic with Black Star. We focused on turning each stop into native content moments through talent, culture, and community, while keeping coverage cohesive across on-the-ground capture, live posting, and recap content.
FWC26NYNJ
Led the creative strategy and execution for the FIFA World Cup™ 26 NYNJ Host Committee social accounts and campaigns, helping grow the account into the most-followed Host Committee while adding more than 100K followers.
VERIZON NEXT LEVEL SEASON 6
Served as lead producer for Verizon’s Next Level campaign, overseeing production across three countries and delivering 15 episodes featuring eight sets of talent for spots that aired on CBS and Paramount+ during UEFA Champions League broadcasts.
San diego loyal
At San Diego Loyal, I served as Social Media Manager from February 2021 through July 2023, spanning the club’s second through fourth and final seasons. I led social strategy and day-to-day execution, maintaining a consistent brand voice across platforms. I introduced a new match day coverage approach that increased in-game Instagram video views by 8x, grew the Instagram audience by 42%, and grew Twitter by 18%. I worked closely with the wider marketing team on higher-lift moments like kit releases, schedule announcements, and merch drops translating major club moments into social-first assets built to perform. I also served as the primary photographer and content creator for Loyal Select, helping scale the USL Academy team’s following by 10x.